Podcast #6 -Creating an image your program will be noted for
Creating an image your program will be noted for
So how do you want people to respond when someone is asking or talking about your program? What does your program stand for? How is it described. You have to create that image, market it and build it each and every day. So how do you want people to response when some ask about your program?
Our mission or image that we want to be remember by is a tough, aggressive football team that Nevers quits and never backs down from anyone. A program that builds football toughness, an aggressive hard hitting defense and a wide open offense. A program that develops quality football players and young men of character. A program that establishes the framework to become a successful member of society through a teamwork attitude that is family oriented.
So how do you develop that image first you have to determine what Is your mission statement as a football program, then how are you going to go about creating that image. Secondly you must preach it daily, market in everything you do social media wise or any type of advertising your program gets. Discuss it with the media, administration, faculty, school support personal, community, parents, players, college coaches and anyone else that will listen.
Listen to the podcast for the rest of the story……
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